Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!
A sales person will also have the experience needed to properly price a home. They will factor in many ideas that may include the home's worth, its features, age and the surrounding area. Most real estate professionals know how to price a home based on its ability to sell within a reasonable amount of time. If they think a bidding war could erupt, they may start the price a bit low to encourage a few buyers.
Here is what I would recommend you did instead of running to a property agent the minute you decide to sell your house. Try an online real estate company such as you might find on FlatFeeListing in your state. They will put your home up for sale in a Multiple Listing Service. At one time, it used to be that these were only accessible to a real estate in Marbella. estate agent; not anymore. And you don't pay 6% either - all you ever do is to make a one-time payment of $500. Of course you'll still owe 3% to the buyer's agen. But, that the could still save you thousands of dollars.
When you sell your house fast to a real estate development. estate investor they will buy your house as is. You do not have to spend money on fixing up your house to create curb appeal. You don't have to leave your house every evening so people can walk through your home critiquing your home decorations. A home buyer will quickly wall through your home, palacetes de banus ask you a few questions about the homes history and give you an offer then next day.
Only in the last couple of years has the government started to collect property taxes. Basicly it depends upon the value of the property you purchase. If you purchase a residential property and it is worth RD$5 Million Pesos or less (about US$150,000) then you pay 0 (zero) annual property taxes. If the home is worth more than that amount, you pay 1% of the value over and above RD$5 Million Pesos (or US$150,000). If you purchase raw land or undeveloped land, then in that case there is an annual property tax calculation regardless of the value. In our real estate listings you will find a large number of middle class home or luxury apartment for less than 5 Million Pesos, so you will not have any annual tax payments on your Dominican real estate company or service. Estate.
To better clarify this, I can influence an appraiser to appraise a $200,000 property for as much as $225,000 or as little as $175,000. That's a pretty big swing. And in a tight deal that can cut into your profit margin substantially. I tell my appraisers not to give me any fluff, or what they think is happening in the market place. As Sergeant Joe Friday from the show "Dragnet" always said, "Just the facts ma'am." So if the seller or savvy wholesaler gives you the appraisal, just keep in mind it could also be just another marketing brochure to sell the deal.
The labels and stamps are done by kids and I drop off the mail at the post office. This way, I am able to time the day they get me mail, preferably Tuesdays.
If you want your luxury real estate personal or company brand to stand for something, make sure it is something that your competition cannot also stand for or own. Then, get your messaging on target. Otherwise, you will defeat the entire purpose of branding: "Top of Mind" in a specific category or niche.